Those of you who use Microsoft SharePoint 2007 for hosting your web site are probably used to speedy page load times and a rich set of features to offer your visitors. The thing is however your experience may not be what the majority of Internet users will experience when they visit your page.
The main reason for this is the geographical location of your web site. The further away it is from whoever is trying to visit the longer it will take for it to load. Website speed is incredibly important in overall guest satisfaction, and has been proven to increase sales as well as overall SharePoint performance. If a hard earned visitor is interested in your web site, but when they try and visit they are met with slow load times and a laggy response, you can guarantee that they will close your page and find one that performs better.
On top of physical distance from the server there are any numbers of things out of your control that could cause this type of poor SharePoint performance. This is precisely why optimizing your web pages to allow for the fastest experience for your visitor is the smartest choice you can make. Using a website optimization server component like Aptimize that you effortlessly install on your web server will automatically analyze the requested web page and make optimizations that will increase your visitor’s page load time by 33%-75%.
On the surface a dramatic increase in website speed seems like enough of a benefit to both you and your visitors, but Aptimize does much more. Your new highly optimized web pages use technology such as file and image combining, as well as Gzip compression of the data. What this means is that it take less requests on your SharePoint server to complete send the page, and this means less stress on your web server. You can also start benefiting right away with an up to 50% reduction in your bandwidth costs alone.
In short, the benefits of using website optimization software is far reaching and essential to give your website the edge against its competitor’s. Before you start worrying that all these optimizations are going to take countless man hours to set up know this, Aptimize requires absolutely no change to your current website’s code and all these optimizations are preconfigured to your specific web server within minutes of installing.
You are doing yourself a disservice if you do not check out how Aptimize can take your website’s performance into the stratosphere. Faster page load times will get your potential customers and visitors the information they request as quickly as possible, this has been proven to increase conversions on a web site. Your SharePoint performance is really this important to your website speed, make the right choice and take a closer look at how Aptimize can help you.
How slow is your SharePoint website or intranet? Take the Website Speed Test.
